New launch content strategy for Loop

Loop is a sustainable clothing wholesaler in the Seattle area. I helped them strategize their content for a launch in a new market.

Entering a new market is not only stressful from a business perspective, but it’s crucial to get the content strategy right too.

Loop, a sustainable brand wholesaler, reached out to me in the planning stages of their Canadian market entrance to help them strategize their B2B content. This involved an extensive audit of their existing content, the Canadian market trends, and keyword research.

Then, we set out to work on producing all of the content needed to attract the attention of supply chain managers and retail professionals in Canada. We relied on Loop’s own website, as well as social media channels like LinkedIn, to drive traffic to their newly launched marketing campaigns.